The Association for Research in Vision and Ophthalmology
MY ROLE
Design system User interface designs
ARVO wasn’t ready for a full redesign of their website, but they did want an updated look and feel and a couple extra features they felt were missing in order to present their content. I worked within the parameters of ARVO’s branding to make something new for their digital space – creating hierarchy, prioritizing accessibility, designing interactions, emphasizing the importance of responsiveness, building a few more components, and providing recommendations for effectively populating their content in ways that would be meaningful and guiding to users. The result is a brand refresh that is both bold and dependable.
