Design system Prototypes User interface designs Interaction design
A visually stimulating but sophisticated redesign for a renowned aquarium with emphasis on the organization’s conservation efforts.
MBA required a user-friendly purchase path that took into consideration their various ticket types, memberships, curricula, and events.
MBA also used this opportunity to align the branding of the aquarium with their Seafood Watch program, which provides a complex search tool and text-heavy scientific resources.
