Sustainability is a core value at Samsung Electronics, but they were experiencing a barrier in communicating this to their customers. Their digital presence didn’t match the detailed reports, campaigns, events, and initiatives Samsung has in the sustainability space, and it certainly wasn’t flexible enough for them to update with their year over year progress. We needed to craft pages that educate the casually interested and inspire the climate-conscious, pointing to them to make a difference with Samsung products. While products are certainly a feature of this page, the intention was to invite exploration and focus on mission, keeping it down to earth and for the earth.
Each page started with prototypes focused on information hierarchy. Samsung has a lot of content about their sustainability innovations, which required careful organization to guide browsing customers. Working within a rather rigid and limited design system, components were chosen to fit the content and flow of the page.
Moving into UI, I wanted to capture the liveliness and authority of Samsung’s sustainability efforts as found in print campaigns and event visuals. Defining this visual language for the web was key to the pages’ identities and information feeling cohesive.
Because the components had such fixed limitations, it was important to get creative with imagery while still prioritizing responsiveness. I tapped back into my graphic design roots to create the visual assets for these pages, providing detailed specs to a) pass along to developers for each component and page, and b) record for site editors to seamlessly update in the future.
